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What You Can Make · Part 13 of 16
·Michael Conti·3 min read

The Story Is for Your Kid. The Coach Notes Are for You.

The story that started this whole app came out of a moment I got wrong.

A meltdown I didn't know how to meet. Me, just as dysregulated as my kid, with better words for hiding it. Afterward, I went looking for how to do it differently — and what I found wasn't a better bedtime story. It was a better way to be the grown-up in the room. I've been trying to build that help into the app ever since.

So the Expert Arcs — the ones built around real developmental moments — come with two layers. The story your child sees, and a set of coach notes only you see.

For the kid: a story that never lectures

The story itself never preaches. A child working through a fear watches someone like them be brave; a child learning to repair a friendship sees it happen. No moral announced, no lesson spelled out. That's a rule we never break, because the moment a story lectures, it stops working.

For you: the part that helps you in the moment

The coaching is separate, and it's for the grown-up. When you make a story from an Expert Arc, you get a short set of parent notes alongside it: the why behind this moment, a couple of concrete tactics, one small thing to try tonight, an actual script for the hard part, and a follow-up for later.

Take "The Do-Over," an arc about repairing connection after things go sideways between you and your kid. Its notes hold the idea that children don't need parents who never rupture — they need to see the repair — and they hand you words for when you can't find your own: "I'm sorry that got hard. Want a do-over? Let's try again together." "We can always come back to each other. Always."

That's the part I wish I'd had in the vestibule of that airplane. Not a lecture. A sentence I could actually say.

Where you'll find them

The notes are personalized to the story you just made, and they show up on the finished story — on the reading screen and the completion screen — as a quiet "Parent Coach Notes" panel. If you print the book, they come along as a parent card tucked in for you.

The kids get a story about themselves. You get a hand on the shoulder and a few good words for the moment it counts. That's the whole idea.

Ready to make your own?

Start your family's story →